Good for you, and for the planet.
From our home in Atlanta, Georgia, we have spent years formulating supplements that are good for you and gentler on the planet — vegan by default, gelatin-free across every format, and coloured with real fruit and vegetable concentrates instead of synthetic dyes.
Six ways we keep formulas clean.
The same values run through every capsule, softgel and gummy we make.
Plant-based & Vegan
Our capsules and gummies are Certified 100% Vegan — no animal-derived shells, and none of the gelatin most supplements rely on.
Gelatin-Free
From bear-shaped kids' gummies to daily capsules, every format is built without gelatin, using pectin and plant-based gelling agents instead.
Ethically-Sourced Omega
Our marine Omega-3 uses only Halal-permitted fish with scales — salmon, sardines and mackerel — strictly excluding shellfish and bottom-feeders.
Non-GMO & Clean
Non-GMO verified and gluten-free, with natural fruit and vegetable concentrates for color instead of synthetic dyes.
Responsible Manufacturing
Proudly made in America in an FDA-registered, cGMP-certified facility held to CE, ISO and HACCP standards.
Honest Labels
We tell you exactly what is inside and remind you that supplements support — never replace — a balanced diet and healthy lifestyle.
Marine Omega-3, sourced responsibly.
Our Omega 1000 uses only Halal-permitted fish with scales — salmon, sardines, anchovies and mackerel — strictly excluding shellfish and bottom-feeders. It is a cleaner catch and a cleaner conscience, lemon-infused so a daily dose never tastes like a compromise.
Small habits, lasting good.
One considered daily supplement, made in a facility held to FDA, cGMP, ISO and HACCP standards — because doing right by you and the planet is the same job.
Explore the rangeFood supplements should not be used as a substitute for a balanced diet and healthy lifestyle. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.